SearchCap: Improving link equity distribution, recent Google My Business updates & more

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Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed…

3 ways to improve link equity distribution and capture missed opportunities

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There’s a lot of talk about link building in the SEO community, and the process can be time-consuming and tedious. As the web demands higher and higher standards for the quality of content, link building is more difficult than ever. However, few SEOs are discussing how to better utilize what they already have. There seems to…

Autumn equinox 2017 Google doodle returns mouse featured the 1st day of spring & summer

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Google is sticking to its 2017 equinox and solstice doodle theme for today’s autumn equinox by bringing back the animated mouse for a cup of hot tea. This is the third appearance of the mouse and his underground home on Google’s home page. It first appeared March 20 to note the spring equinox, and then…

SearchCap: AdWords extensions for call-only ads, SEO 101 & Bing Ads updates

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Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed…