Four things to consider before marketing on a new digital channel – Econsultancy (blog)

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Marketers face the challenge of a constantly changing media landscape. According to a recent study by McKinsey & Company the number of digital touchpoints is increasing by 20% annually and consumer activity is shifting rapidly to these new digital channels. The same study also shows that these new consumer behaviours are good for brands which can…

Website Specialist – Minonline

Description Range: PBLevel: 3Status: Full TimeSchool: School of EducationLocation: Homewood CampusGeneral Description:To help develop and manage content for and help guide the strategic growth of the School of Education’s (SOE) technology-driven marketing initiatives. This position, which reports to SOE’s Communications Manager, will serve as the school’s central point of coordination for online and multimedia content,…

Trump picks wrestling magnate Linda McMahon to lead Small Business Administration – CNBC

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Albin Lohr-Jones | Pool via Bloomberg | Getty Images Linda McMahon, former chief executive officer of World Wrestling Entertainment Inc., smiles while speaking to the media in the lobby of Trump Tower in New York, on Wednesday, Nov. 30, 2016. The SBA has an office in every state and helps with financing and training for…

How Consumers Feel About Marketing Emails – MarketingProfs.com (subscription)

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Only 15% of Americans say the emails they receive from marketers are frequently or always useful, according to recent research from Fluent. The report was based on data from a survey of 1,900 consumers age 18 and older who live in the United States. Some 7% of respondents say the marketing emails they receive are…