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A report published by Reuters states that 75% of Internet use in 2017 will be from mobile devices. That’s up slightly from mobile web usage this year, according to data from media buying agency Zenith.
Looking ahead even further to 2018, Zenith predicts 60% of all advertising dollars on the web will come from mobile ads. By that time, mobile ad expenditure is expected to ready $134 billion, which is more than will be spent on any other form of advertising altogether.
“As more ad dollars shift to the digital realm from television, brands are rushing to Facebook Inc, Snapchat and Google where they can market to viewers… This trend is driving a shift in ad dollars to mobile and stoking deals in the media, entertainment and communications businesses.”
On the topic of mobile web usage being on the rise, Google recently released a study revealing almost 50% of people search only on smartphones.
Also according to Google’s study, a growing number of people are using only smartphones to access the internet, and those who use mobile devices use them many times longer than people who use desktop computers.
We’re living in a mobile-first world, and there’s perhaps no greater evidence of that than Google invest in a better, mobile-only set of search results, which will be rolled out over the next few months.