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Johanna McDowell on bringing SA flair to the Women in Marketing Awards

Johanna McDowell, CEO of the Independent Agency Search and Selection company (IAS), has just been selected as the only representative of South Africa to be appointed on the UK-based Women in Marketing’s (WIM) advisory council for 2018. She lets us in on the importance of championing women in marketing. Johanna McDowell, CEO of the Independent…

Marketing Changes at Lululemon as CEO Exits | CMO Strategy

A scene from a recent Lululemon ad campaign. Credit: Lululemon On the same day that Lululemon Athletica announced the sudden exit of CEO Laurent Potdevin over a failure to meet company standards, it appointed a new leader for its marketing. The Vancouver-based company on Monday named Celeste Burgoyne, executive VP for the Americas, to handle…

How The CMO Role Has Changed — And What Marketers Need To Do To Succeed – Forbes

Forbes How The CMO Role Has Changed — And What Marketers Need To Do To SucceedForbesForbes Communications Council Communications, PR, public affairs & media relations execs share tips. Opinions expressed by Forbes Contributors are their own. Post written by. Matei Gavril. Matei Gavril is CEO of PrMediaOnline, an expert online … and more » Source link

45% marketers have transparent relationship with programmatic partners

Major multinationals have continued to increase ad spend via programmatic channels, despite widely publicised concerns about brand safety and transparency. A new study from the World Federation of Advertisers titled The Future of Programmatic has found that budgets are expected to be up by 11 points, from 17% of total digital media investment in 2016-17…