2 articles Online Marketing

Lesson 2 – How to Make More Profits without Spending More Money on Advertising

As a small business, you obviously have to be aware of how much money you are spending on advertising. In addition to that, there is no guarantee that the capital that you spend will end in higher profits.  The traditional thinking with respect to spending on advertising tends to go according to this logic. 1)     …

Lesson 1 – What Is Your Unique Selling Proposition?

As you are marketing your business, one of the most important things that you can do is to give your customers and prospects a reason for wanting to do business with you.  Marketers call this your unique selling proposition or USP.  The USP is the position that your company holds in the mind of your…