5 articles Rebelmouse Marketing

Rethinking today’s attribution problem in digital marketing

mobile-ppc-pay-per-click-tablet-ss-1920.jpg

Attribution is the science behind assigning values to individual touch points throughout a customer’s decision journey. It’s not only a key driver in how we currently optimize marketing campaigns, but attribution is also used for media mix modeling and developing media budgets. Herein lies the problem: marketers tend to look at attribution within our own…