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Case study: On-page + off-page SEO working together = success

I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution is losing its value, but I find doing this basic hard work still works incredibly well. In today’s post, I’m going to share a case study of a travel site whose business plan incorporates a straightforward approach to…

Bing explains how AI-powered intelligent answers can show users two points of view for the same query

In December last year, Bing introduced several AI-powered search features, one being intelligent answers. This week Mir Rosenberg from the Bing search team published more detail on how one type of intelligent answer format called multi-perspective answers works. Bing multi-perspective answers provide two different and often opposing perspectives on a topic. “There are many questions where getting…

SearchCap: Google Search Console live, Quora ad targeting & Google search app update

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and…

Google begins enforcing certification process for event ticket resellers on AdWords

In an effort to ensure users don’t get misled or scammed in buying event tickets through third-party resellers advertising through AdWords, Google is instituting a certification process before these businesses can advertise through AdWords. Initially announced in November, the new restriction goes into effect globally today. “Unfortunately, some ticket resellers provide limited transparency in their…