Choosing a call analytics platform

Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to businesses will climb to 170 billion in 2020.

As consumers increasingly use their smartphones to research, browse and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path.

MarTech Today’s “Enterprise Call Analytics Platforms: A Marketer’s Guide” examines the current market for enterprise call analytics platforms and the considerations involved in implementing this technology. If you are considering licensing an enterprise call analytics platform, this report will help you decide whether you need to. This 41-page report provides:

  • call analytics market overview with the latest industry statistics.
  • in-depth analysis of call analytics features and capabilities.
  • recommended steps for making an informed purchase decision.
  • profiles of 12 leading vendors.

Visit Digital Marketing Depot to get your copy.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.


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