TRIBECA, N.Y., July 21, 2017 /PRNewswire-iReach/ — fishbat, a leading Internet marketing company, combines proven digital marketing strategies including search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness, discusses how to rethink your ad budget.
If you’re addressing your entire advertising strategy with pay-per-click ads, you’re probably spending more than you need to on your marketing. While paid ads are a necessary part of a business’ marketing strategy, supplementing paid ads with social media marketing and remarketing efforts, boost impression frequency to drive brand awareness and traffic to the business.
Businesses can stretch advertising budgets while giving brand awareness a boost through the power of social media marketing. Today’s consumer interacts with brands largely on social media platforms. Consumers research, recommend and purchase through popular social channels and shopping-specific platforms. Social media shoppers are highly engaged with brands and create an advertising network of their own through likes, shares, and other social engagement interactions that serve as recommendations to others. Social media marketing reaches an enormous audience with a high impression count. Social media marketing builds brand awareness and impacts sales through on-site conversion, as well as filtering traffic directly to the business website. Include value-added content dissemination as a means of building brand awareness with minimal or no cost. Provide tips, industry news, and always captivate with quality images and catchy headlines to impact inbound traffic.
Remarketing campaigns are another great way to build your online marketing campaigns without adding heft to your budget. Remarketing delivers a highly qualified audience to the business because it targets ads back to those who have already expressed an interest in the brand. Remarketing helps to recuperate revenue from those who have been to your website, expressed interest in your social media content, or signed up for emails, but who were not converted at the time. Remarketing to that audience with an incentive, a reminder, or highlighting something that will appeal to them based on previous queries or profile interests, is a great way to turn old traffic into new conversions. Since they are already partially qualified due to previous interest, the conversion potential is high in remarketing, meaning a strong ROI for the efforts. Many social media platforms have built-in remarketing programs.
Utilize platform-provided or third party analytics to analyze digital marketing campaign successes and opportunities to refine any marketing that is not achieving its desired result. Optimize social media ads by including keywords and URLs in content, headers, tags, descriptions, links, and visuals. Create catchy titles and include CTAs in all types of ads, as well as links to bring customers back to landing pages and websites.
Whether you’re looking to improve lead generation, conversions, or boosting inbound traffic, online marketing should consist of a combination of approaches, paid and unpaid, to impact customer acquisition and stretch your advertising dollars. Brand growth relies on brand recognition, and no medium drives brand awareness like online marketing. Online marketing doesn’t need to break your budget to drive results. Diversify your efforts and watch the traffic roll in.
fishbat Long Island SEO company is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, firstname.lastname@example.org
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