July 05, 2017 —
PATCHOGUE, N.Y., July 5, 2017 /PRNewswire-iReach/ — fishbat, a leading Internet marketing firm, combines proven digital marketing strategies to help businesses expand brand awareness, discusses how to grow your email marketing list.
Email lists help grow a business’ customer base, and thereby their revenue. Emails establish a direct line of communication between businesses and clientele to help pique interest, impress brand awareness, and drive fresh and repeat traffic.
Design a website homepage that encourages email list sign up
- Location Ensure that email sign-ups are prominent by placing them in can’t-miss locations in the top of the fold near headers on websites, blogs, and on all platform profiles and publications.
- Email generation CTAs Include a call-to-action with verbiage such as “sign up today,” or “join now,” or provide an incentive such as “Join today for your free newsletter.”
- CTA Design Include borders on CTAs, use bold and legible font and utilize bold and contrasting colors to draw attention to your CTA.
Leverage social media capabilities with targeted email generation CTA marketing
- Use analytics to target content Utilize analysis based on interests, geographical locations, demographics, job titles, previous search queries and more to reach a qualified audience and increase email acquisition probability.
- Influencers Leverage the power of social influencers to obtain emails through loyal followers and increased trust factors on social media platforms
- Encourage social sharing Social sharing on platforms to create an expansive audience reach and increase the pool of potential interest. Publish content such as niche industry articles, value-added tips, industry news, or contests on social platforms regularly. Include social sharing buttons and email sign-up CTAs on all content to enable easy sharing and email list subscriptions.
- Establish industry authority Publish value-added content regularly to build audience trust through social proof, increased visibility, and brand awareness, all of which will improve email capture.
- Content upgrades Offer a content upgrade in exchange for an email to qualify the audience and obtain emails. Offering more in-depth content about a topic the audience has already expressed interest in is a great way to increase email capture from a qualified audience.
- Create valuable white papers White papers are viewed as an authoritative guide for users looking to obtain accurate and value-added information online. Publishing white papers will establish industry authority and will pull in traffic through search engines to increase your email capture potential and your pool of potential customers.
Attention grabbing tactics
- Pop-ups Whatever your views are on pop-ups, they drive results. Don’t overwhelm the user with multiple pop-ups, but prompt them with a single pop-up to join the email list once they have had a moment to take in the quality of the content to increase the likelihood of email sign-ups.
- Online contests Contest’s grab attention and provide a value proposition to users for signing up at the moment.
Long Island SEO Company fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, email@example.com
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