Lesson 14 – How to Choose an SEO Consultant

In our last lesson, we discussed the need for SEO services for your business.  When your customer goes to look for services like yours, they use the Google Search engine.  Unfortunately, there are only ten companies or web pages that can appear on the first page and 71% of all searches end there.  That means that if your website isn’t one of the 71% it is effectively invisible.

That means that you will need to do what you can to make sure that your website is found for those who type in keywords related to your business.  We closed our discussion by mentioning that it is important to choose the right person or company to help you with this process.  Working with a company that cold calls your business may or may not be the right thing to do.

SEO is a time consuming process, but a consultant who is really working with you and looking out for your business can help you to be visible to your customers.  When you are approached by someone who says that they can do SEO for you, you will want to make sure that you know what keywords they intend to work on before you pay any of your money.  This would be a simple question to ask them: what keyword do you want to attempt to make me visible for?

Your follow up question is equally as important.  You should ask about how many searches those keywords get on a regular basis.  If your consultant intends to make you first for a keyword that isn’t searched, this will not do you any good and will be a waste of your money.  No consultant can guarantee you business by getting you to the top of Google.  However, they can get to places where your customers are searching if they are willing to do the work.

In our next lesson, we will talk about why you may want to consider using a blog as a second website.  Call today so that we can show you what keywords make sense to work on to make you visible.

wLw has written 3419 articles

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