When your customers are looking for information in the search engines they typically use Google. Google accounts for about 65% of all searches done on a daily basis. When they do their search, most people don’t look past the first ten search results, as about 71% of all clicks happen on the first page alone. That means that if you are going to have a website, and you want it to be seen by your potential customers, you are going to need to do something to be one of the 71% of websites that are found for your keywords.
For example, if you are plumber in Chicago, you want people to see your website when searchers go to Google and type in: “plumber in Chicago”. But then, you have to also think about all of the other things that people might type in if they have a plumbing problem. You would want people to see your website when they typed in those things also. The process of making your website findable for all of those keywords is called optimization. You may have heard the entire term before from marketers or magazines as “search engine optimization”. Some shorten the name by calling it SEO.
The most important part of SEO is knowing what keywords your potential customers are using to find businesses like yours in the search engines. Once you know that, there are processes that you can follow in order to get your website to be seen. It is important to note that SEO is a very time consuming process and having someone to do this part of your marketing for you is sensible.
You have probably received visits and calls from potential consultants who were willing to “get you to the top of Google” for what seemed to be a modest fee. In our next lesson, we will discuss what you need to look for when you are choosing a partner to help you to be found in the search engines. There are some very important factors to consider. Call today so that we can help you determine what keywords and what strategy is best for your business.