Twitter will allow you to connect with customers and prospects in much the same way as you will be doing on Facebook. What’s different about Twitter is that you can only use 140 characters at a time. For some this is a quite limiting aspect of the platform. However, the site has carved out a unique place among the networks where using those few characters actually encourages MORE interaction.
The key to utilize twitter effectively is to make use of it as a conversation with those who decide to connect with you. Twitter is basically real time interaction and a way for connections or ‘followers’ to talk to a decision maker about those things that concern them. You may want to use it as a way to discuss your company’s perspective on a recent event. If you have individuals who are active on Twitter, you can get real time feedback on your thoughts.
For a business, Twitter can be invaluable for giving customers and prospects the perspective that they know who they are doing business with and that they can “talk” to them. It dispels the notion that businesses are impersonal and do not listen to their customers. It is important to note that you can (and many businesses do) use Twitter to pass on information about who you are and what you do. But if that is all that you do, you will miss the main benefits of having an account on Twitter. In a later lesson, we will discuss advanced strategies for using Twitter to help you to profit from it. However, in our next lesson, we will introduce you to the professional social network, LinkedIn.com.
Call us today so that we can help you to set up your Twitter account and integrate it into your other promotions and begin profiting today.