Your business needs to have a presence on Facebook, no matter how small, no matter how active. At the time this course is being written, Facebook receives about seven billion visits per month and has about 900 million members/users. That means that regardless of what you are selling, it is likely that one, if not all of your prospects does something on Facebook.
Business’ point of interaction is Facebook’s Fan Page system. Companies are allowed by Facebook to set up an account on the network where they can post content about their business and brand. You don’t have to maintain a personal account to set up a fan page. All that you’ll need to do is to go to the website Facebook.com and create a page for your business.
Once you have gone through the initial stages of creating a page you will then need to utilize your contact database to request that they connect to your page. In order for them to see the content that you post on your page, they will need to click the “like” button which will connect them with your business. Unfortunately, the spirit of Facebook’s policy is that a page owner should not provide incentives to users for “likes”. However, you can see to it that those already connected to your fan page are rewarded by the content that you provide to them.
Once you have a number of “fans” connected to your page, you will be ready to begin posting content. The objective will be for you to share something that those connected to your page will find interesting enough to share with their network. You may ask, “when can I start telling my fans or connections about my products and services?”
Although we will discuss a number of options in a more advanced lesson, the general rule is that you should post at least 3 to 4 items that people would find an interest in for every one promotional post that you make. Therefore, if you have already created at least three sharable posts on your fan page, it is appropriate to alert those who have become fans to your sale pricing or promotional offer.
In our next lesson we will review the basics of another social network, Twitter. Call us today so that we can set up your fan page and so that you can get access to fans in you local area.