Marketing Academy opens third round of learning program for next-gen CMOs – CMO

The Marketing Academy has opened nominations for the third year of its marketing learning and mentoring program aimed at creating the next generation of CMOs.

The annual program, which has been rebranded from the Australia Leaders Programme to the Scholarship Programme, provides 30 professionals from the marketing, advertising, media and communications industries the opportunity to build up their leadership capabilities via a nine-month peer-to-peer program. Key elements of the program include one-to-one mentoring from high-profile Australian CEOs, CMOs, marketing experts and agency presidents, a three-day learning bootcamp, regular lectures delivered by global experts, and the chance to work with an executive coach.

The Academy said it has redefined the four ‘Ps’ of marketing into four key learning modules: Personal development; professional development; people development; and purpose.

Scholars need to be nominated by their leaders by 16 December 2016 in order to be considered for the next month, then will undergo a three-stage selection process to secure a place. The next program commences in March 2017.

Scholars must have at least 10 years’ experience in their field, and the Academy said several scholarship places are to be granted to entrepreneurs.


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