Lesson 19 – Google Places – Online Customer Reviews

Google Places is the most widely used of all of the local business directory sites.  Much of that has to do with Google getting over 65% of all of the search traffic.  When consumers are looking for information, many use it without even thinking about their choice of search engine. Because Google Places’ directory listings…

Lesson 10 – Establishing Your Expert Position through Education

In our last lesson, we discussed making sure to take advantage of the opportunity to be published.   Now that Amazon Kindle has opened up the possibility for business owners to easily write and publish their own books, this is not a daunting task. That means that if business owners are willing to take the time…

Lesson 32 – Introduction to Video Marketing (Bonus Lesson)

In previous lessons we have discussed the basic foundations of marketing your business online and offline.  We’ve discussed everything from networking to reaching out to people on their mobile device.  By now you probably realize that there are a number of ways to be successful promoting your business as long as you have a basic…