Lesson 22 – Introduction to Social Media

We have said it several times during these twenty two lessons so far, that you should attempt to be in every place online that your prospect is.  And now that the internet is changing toward being a medium to connect with people, consumers and businesses are spending more time on social media websites and platforms.…

Lesson 28 – Managing Your Social Media

As you have been going through the past few lessons on social media, hearing the words: 1)      Engagement 2)      Interaction 3)      Consistent You may have been thinking about where you would find the time to do this across all five of the major networks.  And then, when you think about every other component of the…

Lesson 9 – Building Your Presence through Publication

In our last lesson, we discussed basic internet promotion.  We concluded by outlining the basic places where your customers and prospects might be online, stating that you want to make sure that you have a visible presence on those platforms.   In most cases, having multiple corporate sites online makes sense: website, social media, and forums.  …

Lesson 10 – Establishing Your Expert Position through Education

In our last lesson, we discussed making sure to take advantage of the opportunity to be published.   Now that Amazon Kindle has opened up the possibility for business owners to easily write and publish their own books, this is not a daunting task. That means that if business owners are willing to take the time…

Lesson 32 – Introduction to Video Marketing (Bonus Lesson)

In previous lessons we have discussed the basic foundations of marketing your business online and offline.  We’ve discussed everything from networking to reaching out to people on their mobile device.  By now you probably realize that there are a number of ways to be successful promoting your business as long as you have a basic…