Lesson 7 – Direct Marketing

In our last lesson we discussed the need for businesses to brand themselves not by purchasing expensive advertising packages from media sources such as radio, television and news, but instead to utilize public relations and community marketing.  Doing this helps companies to create a presence for themselves in their local area as an expert. It…

Lesson 8 – Basic Internet Promotion

In our last lesson we discussed the seventh of our foundation marketing principles, direct marketing.  As you can see, all of the marketing methods can be effective right along with what you are able to do on the internet.  The most important part of what you do online is to be everywhere that your prospect…

Lesson 6 – Community Relations and PR

In our last lesson we discussed the necessity of tracking systems before getting into the very expensive forms of media advertising.  Typically companies utilize radio, television or news advertising in order to brand themselves and to create a favorable impression with the public.  One of the reasons that media advertising is so expensive is because…