Lesson 7 – Direct Marketing

In our last lesson we discussed the need for businesses to brand themselves not by purchasing expensive advertising packages from media sources such as radio, television and news, but instead to utilize public relations and community marketing.  Doing this helps companies to create a presence for themselves in their local area as an expert. It…

Lesson 8 – Basic Internet Promotion

In our last lesson we discussed the seventh of our foundation marketing principles, direct marketing.  As you can see, all of the marketing methods can be effective right along with what you are able to do on the internet.  The most important part of what you do online is to be everywhere that your prospect…

Lesson 12 – Internet Promotions – An Introduction

In a previous lesson we outlined the basic internet promotions that you should have in place.  Hopefully by this time you have established these properties. If you haven’t, make sure to review Lesson Eight and contact us so that we can get you moving in the right direction there.  Here are the basic properties that…

Lesson 11 – Building a Bullet Proof Network

In our last lesson, we discussed how to create an educational wing of your business.  The fact that you could teach your customers, your peers or even your competition makes for an ever expanding business model.  Additionally, what it also does is gives you a product to sell to everyone. Not everyone will want your…