Lesson 5 – Using Media Advertising Carefully

In our last lesson we discussed the building of joint ventures and strategic marketing alliances.   We opened the possibility of using them to build our database so that we will be able to market to the prospects we collect for a long time to come.  One of the things that small businesses need to have…

Lesson 3 – Building Your Customer Database

In the last lesson we discussed the fact that there were ways that you could increase your profits without spending additional capital on advertising: 1) Convert more of your prospects to customers 2) Get your customers to buy more products or services 3) Get your customer to move up in price for their purchase to…

Lesson 4 – Constructing Joint Ventures and Building Marketing Alliances

In the last lesson we discussed the advantage you gain in building a customer contact database or list.  We talked about the fact that to build and maintain a successful database that a company needed to capture, communicate and reward.  A company with a good contact database will be able to make sales even when…