Lesson 17 – Local Search Engine Directories

In this set of lessons, we want to talk about search engine directories and review sites.  These are actually, large sometimes internationally run sites built with local small businesses in mind.  Local businesses are typically allowed to sign up at no cost and list their business.  The advantage to the business is that many of…

Lesson 16 – Search Engine Keywords

In our last lesson, we discussed how you can use blogging to your advantage to cover keywords that people use when they are not quite ready to make a purchase.  For those keywords that indicate that people are ready to buy your products and services, we would want to use your corporate website to cover…