Lesson 5 – Using Media Advertising Carefully

In our last lesson we discussed the building of joint ventures and strategic marketing alliances.   We opened the possibility of using them to build our database so that we will be able to market to the prospects we collect for a long time to come.  One of the things that small businesses need to have…

Lesson 4 – Constructing Joint Ventures and Building Marketing Alliances

In the last lesson we discussed the advantage you gain in building a customer contact database or list.  We talked about the fact that to build and maintain a successful database that a company needed to capture, communicate and reward.  A company with a good contact database will be able to make sales even when…

Lesson 6 – Community Relations and PR

In our last lesson we discussed the necessity of tracking systems before getting into the very expensive forms of media advertising.  Typically companies utilize radio, television or news advertising in order to brand themselves and to create a favorable impression with the public.  One of the reasons that media advertising is so expensive is because…