Lesson 3 – Building Your Customer Database

In the last lesson we discussed the fact that there were ways that you could increase your profits without spending additional capital on advertising: 1) Convert more of your prospects to customers 2) Get your customers to buy more products or services 3) Get your customer to move up in price for their purchase to…

Lesson 8 – Basic Internet Promotion

In our last lesson we discussed the seventh of our foundation marketing principles, direct marketing.  As you can see, all of the marketing methods can be effective right along with what you are able to do on the internet.  The most important part of what you do online is to be everywhere that your prospect…

Lesson 31 – Mobile Marketing Statistics

This lesson will be a little different. We will be sharing some statistics with you about what is happening as customers get more used to adopting mobile devices into their lifestyle.  This has definite implications for your business.  Mobile marketing is not a fad or a buzzword.  It is a fact of business life right…

Lesson 30 – Introduction to Mobile Marketing

You are probably aware that people are spending more time on their mobile devices and accessing the internet using them.  That means that you also need to make sure that you have a plan for your business to meet the needs of mobile device users.  And the way the trends are looking, you will soon…

Lesson 32 – Introduction to Video Marketing (Bonus Lesson)

In previous lessons we have discussed the basic foundations of marketing your business online and offline.  We’ve discussed everything from networking to reaching out to people on their mobile device.  By now you probably realize that there are a number of ways to be successful promoting your business as long as you have a basic…