First Steps in an Effective Marketing Campaign – Part I

When you are setting out to decide on how you want to market your business on the internet, you will have a number of options available to you.  You can use search engine optimization (SEO), video marketing, email marketing, social media marketing or even pay per click marketing. All of these methods can be effective…

Lesson 13 – Being Findable In the Search Engines

When your customers are looking for information in the search engines they typically use Google.  Google accounts for about 65% of all searches done on a daily basis.  When they do their search, most people don’t look past the first ten search results, as about 71% of all clicks happen on the first page alone. …