Lesson 17 – Local Search Engine Directories

In this set of lessons, we want to talk about search engine directories and review sites.  These are actually, large sometimes internationally run sites built with local small businesses in mind.  Local businesses are typically allowed to sign up at no cost and list their business.  The advantage to the business is that many of…

First Steps in an Effective Marketing Campaign – Part I

When you are setting out to decide on how you want to market your business on the internet, you will have a number of options available to you.  You can use search engine optimization (SEO), video marketing, email marketing, social media marketing or even pay per click marketing. All of these methods can be effective…

Lesson 29 – Your Online Marketing Tracking Systems

One of the most important aspects of your online marketing will be your tracking systems.  This system will tell you how many people are coming to your website and where they are coming from.  It will tell you how many people during a given time period are landing on your product page.  Your tracking system…

Lesson 8 – Basic Internet Promotion

In our last lesson we discussed the seventh of our foundation marketing principles, direct marketing.  As you can see, all of the marketing methods can be effective right along with what you are able to do on the internet.  The most important part of what you do online is to be everywhere that your prospect…

Lesson 12 – Internet Promotions – An Introduction

In a previous lesson we outlined the basic internet promotions that you should have in place.  Hopefully by this time you have established these properties. If you haven’t, make sure to review Lesson Eight and contact us so that we can get you moving in the right direction there.  Here are the basic properties that…