Lesson 19 – Google Places – Online Customer Reviews

Google Places is the most widely used of all of the local business directory sites.  Much of that has to do with Google getting over 65% of all of the search traffic.  When consumers are looking for information, many use it without even thinking about their choice of search engine. Because Google Places’ directory listings…

Lesson 13 – Being Findable In the Search Engines

When your customers are looking for information in the search engines they typically use Google.  Google accounts for about 65% of all searches done on a daily basis.  When they do their search, most people don’t look past the first ten search results, as about 71% of all clicks happen on the first page alone. …

Lesson 16 – Search Engine Keywords

In our last lesson, we discussed how you can use blogging to your advantage to cover keywords that people use when they are not quite ready to make a purchase.  For those keywords that indicate that people are ready to buy your products and services, we would want to use your corporate website to cover…

Lesson 14 – How to Choose an SEO Consultant

In our last lesson, we discussed the need for SEO services for your business.  When your customer goes to look for services like yours, they use the Google Search engine.  Unfortunately, there are only ten companies or web pages that can appear on the first page and 71% of all searches end there.  That means…

Lesson 21 – Managing Your Personal Reputation

In our last lesson we discussed what would happen if you were to find that one of the directory sites, or one of the webpages appearing in the top ten search results had negative information about your company.  We mentioned that if you had the opportunity to answer the feedback online that you should do…