Lesson 17 – Local Search Engine Directories

In this set of lessons, we want to talk about search engine directories and review sites.  These are actually, large sometimes internationally run sites built with local small businesses in mind.  Local businesses are typically allowed to sign up at no cost and list their business.  The advantage to the business is that many of…

Lesson 8 – Basic Internet Promotion

In our last lesson we discussed the seventh of our foundation marketing principles, direct marketing.  As you can see, all of the marketing methods can be effective right along with what you are able to do on the internet.  The most important part of what you do online is to be everywhere that your prospect…

Lesson 12 – Internet Promotions – An Introduction

In a previous lesson we outlined the basic internet promotions that you should have in place.  Hopefully by this time you have established these properties. If you haven’t, make sure to review Lesson Eight and contact us so that we can get you moving in the right direction there.  Here are the basic properties that…

Lesson 13 – Being Findable In the Search Engines

When your customers are looking for information in the search engines they typically use Google.  Google accounts for about 65% of all searches done on a daily basis.  When they do their search, most people don’t look past the first ten search results, as about 71% of all clicks happen on the first page alone. …

Lesson 16 – Search Engine Keywords

In our last lesson, we discussed how you can use blogging to your advantage to cover keywords that people use when they are not quite ready to make a purchase.  For those keywords that indicate that people are ready to buy your products and services, we would want to use your corporate website to cover…