Lesson 17 – Local Search Engine Directories

In this set of lessons, we want to talk about search engine directories and review sites.  These are actually, large sometimes internationally run sites built with local small businesses in mind.  Local businesses are typically allowed to sign up at no cost and list their business.  The advantage to the business is that many of…

Lesson 5 – Using Media Advertising Carefully

In our last lesson we discussed the building of joint ventures and strategic marketing alliances.   We opened the possibility of using them to build our database so that we will be able to market to the prospects we collect for a long time to come.  One of the things that small businesses need to have…

First Steps in an Effective Marketing Campaign – Part I

When you are setting out to decide on how you want to market your business on the internet, you will have a number of options available to you.  You can use search engine optimization (SEO), video marketing, email marketing, social media marketing or even pay per click marketing. All of these methods can be effective…

Lesson 9 – Building Your Presence through Publication

In our last lesson, we discussed basic internet promotion.  We concluded by outlining the basic places where your customers and prospects might be online, stating that you want to make sure that you have a visible presence on those platforms.   In most cases, having multiple corporate sites online makes sense: website, social media, and forums.  …

Lesson 19 – Google Places – Online Customer Reviews

Google Places is the most widely used of all of the local business directory sites.  Much of that has to do with Google getting over 65% of all of the search traffic.  When consumers are looking for information, many use it without even thinking about their choice of search engine. Because Google Places’ directory listings…