First Steps in an Effective Marketing Campaign – Part I

When you are setting out to decide on how you want to market your business on the internet, you will have a number of options available to you.  You can use search engine optimization (SEO), video marketing, email marketing, social media marketing or even pay per click marketing. All of these methods can be effective…

Lesson 3 – Building Your Customer Database

In the last lesson we discussed the fact that there were ways that you could increase your profits without spending additional capital on advertising: 1) Convert more of your prospects to customers 2) Get your customers to buy more products or services 3) Get your customer to move up in price for their purchase to…

Lesson 22 – Introduction to Social Media

We have said it several times during these twenty two lessons so far, that you should attempt to be in every place online that your prospect is.  And now that the internet is changing toward being a medium to connect with people, consumers and businesses are spending more time on social media websites and platforms.…

Lesson 28 – Managing Your Social Media

As you have been going through the past few lessons on social media, hearing the words: 1)      Engagement 2)      Interaction 3)      Consistent You may have been thinking about where you would find the time to do this across all five of the major networks.  And then, when you think about every other component of the…

Lesson 29 – Your Online Marketing Tracking Systems

One of the most important aspects of your online marketing will be your tracking systems.  This system will tell you how many people are coming to your website and where they are coming from.  It will tell you how many people during a given time period are landing on your product page.  Your tracking system…