Lesson 8 – Basic Internet Promotion

In our last lesson we discussed the seventh of our foundation marketing principles, direct marketing.  As you can see, all of the marketing methods can be effective right along with what you are able to do on the internet.  The most important part of what you do online is to be everywhere that your prospect…

Lesson 9 – Building Your Presence through Publication

In our last lesson, we discussed basic internet promotion.  We concluded by outlining the basic places where your customers and prospects might be online, stating that you want to make sure that you have a visible presence on those platforms.   In most cases, having multiple corporate sites online makes sense: website, social media, and forums.  …

Ghosting

Ghosting is the practice that when your ads appear to have posted successfully, Craigslist actually hides these ads from users.  These ads are not searchable nor do they appear on the site. Essentially, Craigslist is tricking you into believing your ads are posted when they are not. These hidden ads, we refer to them as being “ghosted”. How to Identify…

Lesson 12 – Internet Promotions – An Introduction

In a previous lesson we outlined the basic internet promotions that you should have in place.  Hopefully by this time you have established these properties. If you haven’t, make sure to review Lesson Eight and contact us so that we can get you moving in the right direction there.  Here are the basic properties that…

Lesson 26 – Introduction to Google+

The Google Plus (Google+) network is Google’s attempt at building its own social platform.  Its growth has not been as fast as some of the other networks; however it is integrated into a number of important promotional activities that you will be undertaking. Most of the socializing that is done, is much like Facebook in…