Lesson 24 – Introduction to Twitter

Twitter will allow you to connect with customers and prospects in much the same way as you will be doing on Facebook.  What’s different about Twitter is that you can only use 140 characters at a time.   For some this is a quite limiting aspect of the platform.  However, the site has carved out a…

Lesson 8 – Basic Internet Promotion

In our last lesson we discussed the seventh of our foundation marketing principles, direct marketing.  As you can see, all of the marketing methods can be effective right along with what you are able to do on the internet.  The most important part of what you do online is to be everywhere that your prospect…

Lesson 26 – Introduction to Google+

The Google Plus (Google+) network is Google’s attempt at building its own social platform.  Its growth has not been as fast as some of the other networks; however it is integrated into a number of important promotional activities that you will be undertaking. Most of the socializing that is done, is much like Facebook in…

Lesson 19 – Google Places – Online Customer Reviews

Google Places is the most widely used of all of the local business directory sites.  Much of that has to do with Google getting over 65% of all of the search traffic.  When consumers are looking for information, many use it without even thinking about their choice of search engine. Because Google Places’ directory listings…