Lesson 27 – Introduction to Pinterest

The Pinterest social network is for businesses that can use visuals to interact with their customers, connections and prospects.  It differs from Facebook, Twitter, Google+ and LinkedIn in that the primary mode of communication is through the posting (called pinning in Pinterest) of images and videos.  At this point most of the connections that people…

Lesson 20 – Managing Your Business Reputation

In our last lesson we discussed what might happen if you were to receive a negative customer review on your Google Places listing.  One of the good things about Google Places is that those who leave reviews will need to be tied to a real social networking account.  While that won’t necessarily stop bad reviews,…

Lesson 18 – Google Places – Online Local Business Directory

We started this set of lessons by discussing the nature of online business directory sites.  You know by now that for certain keywords, the business directory listings will help your company to be more visible. This is mainly because some for certain keywords the business directory sites are listed in the top ten search results. …