Lesson 22 – Introduction to Social Media

We have said it several times during these twenty two lessons so far, that you should attempt to be in every place online that your prospect is.  And now that the internet is changing toward being a medium to connect with people, consumers and businesses are spending more time on social media websites and platforms.…

Lesson 28 – Managing Your Social Media

As you have been going through the past few lessons on social media, hearing the words: 1)      Engagement 2)      Interaction 3)      Consistent You may have been thinking about where you would find the time to do this across all five of the major networks.  And then, when you think about every other component of the…

Lesson 8 – Basic Internet Promotion

In our last lesson we discussed the seventh of our foundation marketing principles, direct marketing.  As you can see, all of the marketing methods can be effective right along with what you are able to do on the internet.  The most important part of what you do online is to be everywhere that your prospect…

Lesson 27 – Introduction to Pinterest

The Pinterest social network is for businesses that can use visuals to interact with their customers, connections and prospects.  It differs from Facebook, Twitter, Google+ and LinkedIn in that the primary mode of communication is through the posting (called pinning in Pinterest) of images and videos.  At this point most of the connections that people…

Lesson 30 – Introduction to Mobile Marketing

You are probably aware that people are spending more time on their mobile devices and accessing the internet using them.  That means that you also need to make sure that you have a plan for your business to meet the needs of mobile device users.  And the way the trends are looking, you will soon…