Lesson 17 – Local Search Engine Directories

In this set of lessons, we want to talk about search engine directories and review sites.  These are actually, large sometimes internationally run sites built with local small businesses in mind.  Local businesses are typically allowed to sign up at no cost and list their business.  The advantage to the business is that many of…

Lesson 12 – Internet Promotions – An Introduction

In a previous lesson we outlined the basic internet promotions that you should have in place.  Hopefully by this time you have established these properties. If you haven’t, make sure to review Lesson Eight and contact us so that we can get you moving in the right direction there.  Here are the basic properties that…

Lesson 19 – Google Places – Online Customer Reviews

Google Places is the most widely used of all of the local business directory sites.  Much of that has to do with Google getting over 65% of all of the search traffic.  When consumers are looking for information, many use it without even thinking about their choice of search engine. Because Google Places’ directory listings…

Lesson 10 – Establishing Your Expert Position through Education

In our last lesson, we discussed making sure to take advantage of the opportunity to be published.   Now that Amazon Kindle has opened up the possibility for business owners to easily write and publish their own books, this is not a daunting task. That means that if business owners are willing to take the time…

Lesson 18 – Google Places – Online Local Business Directory

We started this set of lessons by discussing the nature of online business directory sites.  You know by now that for certain keywords, the business directory listings will help your company to be more visible. This is mainly because some for certain keywords the business directory sites are listed in the top ten search results. …