Lesson 5 – Using Media Advertising Carefully

In our last lesson we discussed the building of joint ventures and strategic marketing alliances.   We opened the possibility of using them to build our database so that we will be able to market to the prospects we collect for a long time to come.  One of the things that small businesses need to have…

Lesson 29 – Your Online Marketing Tracking Systems

One of the most important aspects of your online marketing will be your tracking systems.  This system will tell you how many people are coming to your website and where they are coming from.  It will tell you how many people during a given time period are landing on your product page.  Your tracking system…

Lesson 6 – Community Relations and PR

In our last lesson we discussed the necessity of tracking systems before getting into the very expensive forms of media advertising.  Typically companies utilize radio, television or news advertising in order to brand themselves and to create a favorable impression with the public.  One of the reasons that media advertising is so expensive is because…