First Steps in an Effective Marketing Campaign – Part I

When you are setting out to decide on how you want to market your business on the internet, you will have a number of options available to you.  You can use search engine optimization (SEO), video marketing, email marketing, social media marketing or even pay per click marketing. All of these methods can be effective…

Introduction to the Marketing

Thank you for signing up for this on how to improve your marketing systems.  We make this information available to companies so that they can make decisions about how to apply their resources to promote their business.  As you know there is a lot of information about what kind of marketing you should be doing. …

Lesson 1 – What Is Your Unique Selling Proposition?

As you are marketing your business, one of the most important things that you can do is to give your customers and prospects a reason for wanting to do business with you.  Marketers call this your unique selling proposition or USP.  The USP is the position that your company holds in the mind of your…